Interestingly, as you know, a business plan does have real relevance in the business world… but in truth it has its place and time… Often when asking for funding either through an Angel Network or a bank as examples, the need from their perspective is clear… do you have a plan? If true, what will it tell them about you and your business to breed confidence to the extent that will review their ‘risk profile’ in favour of supporting your business objectives. For an early-stage start-up or even a business that is ready to scale, often this part of the equation (the business plan) misses the point most needed by the entrepreneur… understanding their business model… and utilising that intel to support and strengthen their plan. In the entrepreneur world we have to be grateful for Alexander Osterwalder and Strategyzer.com for the design and influence of the business model canvas. Imagine if that effort was gamified. In other words, creating the business plan is often seen as a chore, but what if it was fun? And imagine if that gamification carried automation enabling the development of your plan in the background? And imagine as a business owner what you might uncover and discover about you and your business while playing the Bizezi game? This exploration of the business model through gamification is akin to working ‘on’ the business and not ‘in’ the business. Having this aerial or helicopter view of their business can be so enlightening for an entrepreneur. Getting their head out of the business game is so important for the business owner. Within the gamification process is another critical element: validation. Often the entrepreneur will be so wedded to their idea that they miss the point of checking their assumptions. Is the value proposition in sync with the assumed or identified customer segments for example? How does that relate to revenue? The end result is that it can expose real business gems and also help identify potential business risks. The impact of a validated business plan is a powerful value-add for the lender or investor. It adds credibility and further supports the investor or banks decision process. The Bizezi app has a premise of gamifying front end of the business plan. It is at this stage that the business owner can have a helicopter view and then, with the automation processes within the game Bizezi will build the business owners business plan… and yet still allow the business owner to put their own ‘spin’ on their business plan. Imagine if writing a business plan was not only easier, it was FUN! Bizeziapp.com
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